Keep online shoppers hooked

Sumon Rana | Update:

Online shops are thriving as the number of shoppers relying on online shopping is increasing significantly.

Retaining this rising number of online shoppers is the key to running a successful business based on information and communications technology or even social media. In fact, some simple tips may help online traders to have their customers hooked.

Response promptly

You will have to respond to customers as promptly as possible. It will help you create a better first impression to the buyers.

Decorum is the key

Customers' satisfaction is the key to keeping a successful online shop going. Treat them well. Ask them if they are satisfied with your service. Sorry! This one word can make you win their hearts. If you are unable to deliver products in time, make sure to say sorry to the purchaser.

Good quality product matters

Low quality product might help you get quick cash in the short run but it will deal a permanent blow to your goodwill. Try to prove authentic products to your customers.

Respect consumers' views

Unsatisfied customer might pull your business down. Negative views about your shop will definitely be a direct blow to your business. Handle an angry customer with care. Ask them what their advice is to provide a better service. Customers will get back to you if you respect their opinions.

Honesty

Honesty is the key to running a successful business. Let your customers know that you run your business with honesty. Do not allure your buyers showing false picture of a product.

Free Delivery! Free Delivery!

Free delivery trick will attract more buyers to choose your shop. Do not mention the delivery charge in your product detail. Instead, include the delivery charge with product price.

Let them return products

Online shoppers would feel more secured if you keep the 'return' option open. Sometimes customers doubt that products they see online would not look the same in reality.

A small shop won't hurt

Some shoppers prefer to browse online and then do in-store shopping.  A small shop in a preferable location might help your e-shop to thrive more.

Keep in touch with the customers

Note down customers' contact details in a diary. Call them up when there is any sale and other offers. They will feel more engaged with your shop.

Be in good term with customers

Always try to be in good term with the buyers. You can occasionally send surprise gift to customers. A festival can be arranged to engage the customers with the people associated with the online shop.

*This piece, oroginally published in Prothom Alo Bangla print edition, has been rewritten in English by Kohinur Khyum.

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