Bangladesh garments need improved presentation: Messe Frankfurt

Staff Correspondent | Update:

Apparel Sourcing Paris president Michael Scherpe, Messe Frankfurt’s South Asia operations member Omer Salahuddin, Nazneen Salahuddin and Rummana Afroze attend a press conference in Dhaka recently.

The head of the world’s biggest apparel fair organisers has emphasised that Bangladesh’s main export-earning item, readymade garments, has scope for growth through improved quality and presentation.

“In today’s world, it’s not just price which is a deciding factor. Other things such as presentation, lead times and conference also play important roles,” said Michael Scherpe, president of Apparel Sourcing Paris and Texworld Paris, and CEO of Messe Frankfurt France which holds Texworld apparel fair twice a year.

Scherpe was speaking to newsmen during a briefing at La Vinci Hotel on Monday.

As Paris is the centre of fashion, he said, Bangladeshi companies could get exposure to learning on how to improve presentation.

He mentioned that Bangladesh being the second largest garment exporter is a “very important” supplier for Apparel Sourcing.

Omer Salahuddin, a member of Messe Frankfurt’s South Asia operations, said Bangladeshi entrepreneurs could see for themselves the trends of fashion and learn from others to make unique fashion items or improve some of them to cater to the needs and demands of the market.

Apparel Sourcing also organises fashion shows and various trend seminars and conferences and a few of such activities would be carried out in Dhaka, Omer told a questioner.

Bangladesh’s Export Promotion Bureau is arranging, as it did in recent years, a pavilion for the February 2017 edition of the fair.

Ms Nazneen Salahuddin and Ms Rummana Afroze from Messe Frankfurt Bangladesh were also present at the press conference.

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